Marketing Analytics

10 essential social media KPIs to track right now

Social media is all the buzz, but what exactly should you be measuring? Here are 10 essential social media KPIs you need to track right now.
Yousif Abood
Yousif Abood
22 Dec, 2021
5 min read

Understanding the basics of UTM parameters

A practical guide to utm parameters and how to use them effectively for your social media and digital marketing campaigns.
Yousif Abood
Yousif Abood
04 Dec, 2021
4 min read