Why Choose SocialWeaver
The only advocacy platform that lets employees, partners, and influencers share, like, and comment from Slack, Teams, and email with no installs and no logins.
Why Employee Advocacy
Traditional marketing is losing its edge as audiences tune out corporate messages
Lots of Noise
Prospects are bombarded daily with posts and ads. They have been conditioned to tune out corporate messages.
Short Content Lifespan
Content loses steam quickly and gets lost to incoming posts. The average half-life of a LinkedIn post is 24 hours.
Low Engagement Rate
Social media posts are a dime a dozen. LinkedIn has an average engagement rate of 0.054%.
High Advertising Cost
The average cost per click for LinkedIn is $5.26 and $6.59 for every 1000 impressions an ad generates.
The Voice of Advocates Is More Valuable Than Ever
Your employees, partners, customers, and influencers are your most powerful marketing asset
More Credible
Advocate voices carry 8x more weight than branded content
Broader Reach
Influencers provide maximum reach while employees offer trust and alignment
Perfect Balance
Employees are your sweet spot: trusted by audiences yet aligned with your mission
Teams That Implement Advocacy Programs Are More Successful
Data-backed results from leading organizations using employee advocacy
More likely to close leads generated through social selling or employee advocacy than other lead gen tactics
Gartner
Increase in reach for company branded messages when shared by employees compared to branded channels
PostBeyond
More engagement on posts shared by employees, when compared to the same posts shared by official brand accounts
Social Media Today
In advertising value per year can be generated with 100 advocates
EveryoneSocial
Why Advocacy Tools Fail
Teams don't have the necessary tools to implement advocacy programs at scale
Hard for Advocates to Engage with the Content
Advocates have to go through multiple steps or manually search for the content before interacting with it which reduces engagement and adoption.
Hard to Distribute Content to Advocates
No automated way to distribute content to advocates. Content is shared manually on messaging apps like teams and slack.
Require Additional Software
Existing tools require advocates to install and learn yet another software, which increases friction and reduces adoption.
Require Logging Into a Different System
Existing tools require advocates to log into a different system to approve content. This process is time-consuming, cumbersome, and outdated.
