10 social media marketing tips for businesses
Social media should be a key piece in your brand’s marketing strategy, but it’s not a one-size-fits-all product. Here are ten tips for how your business should use these channels.
We are pleased to announce a series of product updates to enhance your SocialWeaver experience. Leading our list of improvements is the implementation of Role-Based Access Control (RBAC). In addition to this, we've refined our employee list page, optimized the groups page, expanded support for LinkedIn third-party channels, and made advancements in content visibility and sharing features. Read on for a detailed look into these changes.
We have reimagined access and permissions within our system to give you more control over your employee groups and social channels. With this new role-based access control feature, we're introducing three types of roles, each a set of permissions assigned to a user at the Organization, Channel, or Employee Group level. This way, every team member gets the appropriate access to the channels and groups they need.
The user invitation process has also been revamped and made simpler. Default user roles and permissions can be assigned during the invite process, and portions of the user interface have been reworked to provide clear visual cues regarding accessible and non-accessible features to improve usability.
To get started with role-based access, head to Users and Roles page under settings. For a complete list of all roles and permissions, we recommend checking our roles and permissions reference guide."
We've redesigned the employees page for better usability and performance. By adding paging support, page load times have decreased to display the necessary data. Our new filter system allows for efficient data retrieval using combinations of parameters such as first name, last name, and group name. Additionally, we've added support for data sorting and the option to hide specific columns as per user preferences. The invite employee dialog has also been refined for a more straightforward user experience.
We've expanded our capabilities to include support for public LinkedIn pages on SocialWeaver. Marketing admins can now connect LinkedIn pages from customers, partners, or competitors for monitoring and content amplification. When content from these channels is forwarded to employees on Slack, MS Teams, or email, employees have the ability to engage—share, comment, or like—directly from their chosen platform.
In our recent update, we've addressed the visibility of content shared with employees from the streams. Previously, such content wasn't shown on the content calendar. With the new changes, every piece of content, whether shared in real-time or scheduled, is now displayed on the calendar, ensuring a comprehensive view for marketing admins.
We've updated the "share to employees" dialog, incorporating elements from the recent enhancements made to the employee page. This includes support for employee paging, resulting in more efficient load times for the dialog. The changes were made to streamline the sharing process and offer a consistent user experience across different sections of the platform.
We've made several updates to SocialWeaver based on the feedback and needs of our users. These changes, from the Role-Based Access Control to the improved visibility of content on the calendar, reflect our aim to simplify and enhance the overall user experience. We recognize the importance of continual refinement and encourage feedback on these latest updates. Thank you for being an integral part of the SocialWeaver community.