10 social media marketing tips for businesses
Social media should be a key piece in your brand’s marketing strategy, but it’s not a one-size-fits-all product. Here are ten tips for how your business should use these channels.
When you link your social media accounts to SocialWeaver, an access token is generated. This unique code, provided by the respective platform's API (Application Programming Interface), grants SocialWeaver permission to interact with your social media profiles without needing your login credentials every time.
Access tokens are vital as they enable SocialWeaver to carry out various actions on your behalf, such as posting updates, liking, sharing, and commenting on content. Without these tokens, SocialWeaver wouldn't have the necessary permissions to interact with your social media accounts.
Tokens usually expire after one year. When this occurs, a renewal is needed to ensure SocialWeaver continues to have access to your social media accounts.
1. Sign in to your SocialWeaver account.
2. Click on your profile picture at the bottom left of the screen to open up the user menu, then click on Settings.
3. On the settings page, click Channels from the left-hand menu under the Workspace heading.
4. Choose the channel you wish to reauthorize. If the token has already expired, click on the Reauthorize button. If you want to refresh the access token regardless, select Reauthorize from the channel menu.
Here's what your channel will look like if the token has already expired:
If the token is still valid, your selected channel view will look something like this:
Maintaining up-to-date tokens helps avoid unnecessary interruptions, ensuring a seamless social media management experience.